Advertisement is one of the most important and one of the most attractive features of globalization. Without advertisement nothing sells. It’s a pre requisite for a product to do well in the market. Earlier also there was advertisement in various forms, but the trend was not this prominent.

Nowadays anything starting from apparels, to accessories, to baby products, to newspapers, to government programs, to films, to ED drugs- fall back upon the funda of advertisements. Advertisement is sometimes also known as publicity measures. In case of certain revolutionary products or concepts, huge, expensive, and over the top publicity measures are adopted. These kinds of publicities are very much influential in grasping the attention of the customers for products that are either controversial or new.

This kind of a luxurious and grand publicity strategy was adopted in the launch of the phenomenal and first of its kind erectile dysfunction drug named Viagra. Viagra, a baby of the medical gurus Pfizer was first in the market of the ED drugs in the year 1998. In these years the fruits of globalization were in their full bloom. The salient features of globalization were very prominent. And these features were used to the fullest by the Viagra makers.

There are many schools of the society that vehemently opposed the kind of publicity strategy Pfizer indulged into. These schools dismissed the “on your face” kind of publicity campaign of Pfizer Viagra mainly on the ethical and moral grounds. They were against the idea of focusing on a problem like erectile dysfunction and its cures right in public.

Erectile dysfunction is a disease that has been wrecking lives and relationships from time immemorial. Its time that people come out clean about it. And it is really heartening that today there are drugs that can tackle these problems. The advertising strategy and the like should not be our concern. We should be happy that a cure of this deadly disease has been carved out.

Anyways if we look from the point of view of the makers of the drug, there was no such wrong even if Pfizer was involved in a grand publicity campaign for Viagra. Firstly, erectile dysfunction is a disease that people are not very articulate about. So it was a real tough job ahead for the Viagra makers to launch the drug and then to sell it. Secondly in order to make the drug sell it was acute necessary to make the people know that a good erectile dysfunction drug has been introduced. So Pfizer had a real job to make people admit that they were impotent and to convince them to buy Viagra and get cured. In short Viagra can be their savior!

After all, Pfizer was also in a business. In the age of globalization they also had to make money. At least they had to recover the amount that they had invested in the making of Viagra. So if they indulged in full on advertising there was not much wrong they did and in stead of dwelling on topics like advertising, we should thank Pfizer for making a drug that provided an answer to a problem like ED.

Helen Green is credited for penning a whole array of informative pieces, especially articles on erectile dysfunction, the primary male sexual disorder, the anti-impotency drug Viagra and other sexual health related issues. For a peek into her write-ups, log in to buy-viagra-with-us.com