Viagra is a term that is not alien to anybody. Everybody is aware of the term. But for any product to be successful it is very important to give it a proper name. A name becomes a brand and a brand more often than not helps big time in selling. However a name gains the brand status only when it is unique and blends well with a product. It then attracts the customers and compels them to buy the brand.

Viagra the first of its kind erectile dysfunction drug also had to be cleverly marketed. The first task was to give a proper name to the drug. A name that serves the purpose of half the publicity. Christening a product with a name is not such an easy task as it is made out to be. We only get to hear the end product so we don’t pay much attention to the hard work that goes behind the actual task.

The drug Viagra has been named via adding on of two words. The first part of the word has been taken from the words vitality and virility. Basically the drug has been invented for the sake of those men who are considered to be “down and out.” Hence the first source of the name is quite obvious. Viagra actually promises to usher in the lost virility and vitality in a man.

The second part of the name is unconventionally derived from the name Niagara Falls. The Niagara Falls in Canada is the largest water fall of the world. It is manly, majestic, huge and powerful. Hence, it signifies all that, Viagra claims to bring back in a man’s life. Its forceful waters depict the power and force and fertility that Viagra promises.

Above and over the meaningful assimilation of these two terms, the name Viagra is also easy to remember and kind of leaves an imp

ression on the mind of the public. It has a kind of rhyme that adds on to its favor. An easy and attractive name is mandatory for a product that is expensive and new because the name is the first thing that attracts the people to buy a product.

We must say that the makers of Pfizer Viagra have been successful in christening their erectile dysfunction drug effectively because the name Viagra has become so popular that whenever there is a mention of an ED drug the first name that comes to our mind is Viagra. People buy Viagra more than any other ED drug in the world mainly because that’s the only name they can recall while looking for an erectile dysfunction treatment.

Hence, after the first task of naming the product, Pfizer authorities did everything within their resources to give Viagra a dream debut. There was lavish publicity just before the launch of Viagra in the market. Its effectiveness also added on to the immense popularity that Viagra pill enjoyed on the drug front.

The first thing that attracts one to go for a product is its name. Then comes publicity and then comes the effect of the product. Reviewing all the pros and cons we can conclude that Viagra has scored highly on all the three fronts.

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